Finally, make Starting From Zero 2.0 it easy for people to buy. I recommend PayPal's very easy merchant service which is built into their service if you have a business account with them. They give you the code for a nice yellow "Buy Now" button, and you just drop it into your website or have your "internet guy or gal" do that for you, like above. Then, people can either pay you with PayPal, or PayPal will process all the major credit cards for you and send you the money. This saves you the enormous hassle of setting up a merchant account before you even know if you are going to be doing any real business! Also, most people now trust PayPal, since it's owned by eBay and processes lots of transactions successfully every day. So that helps your credibility too.
eCommerce chooses no market specific clientele. As long as you are online and you know how to use a computer, you are a direct potential customer. Online shopping doesn't need you to be an expert software trouble shooter or a computer image design specialist. The common average internet surfer is the main target. Many people surf the net but a significant age group dominates the internet more than the others. Teenagers spend significant amount of time on the internet more than any other age bracket there is. This is probably because more mature demographics spend most of their time at work, the teenagers rule the online world and it is undeniable that they have the biggest impact on the online retail industry.